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PRESS RELEASE – English Subbuteo Association and University Games The English Subbuteo Association is pleased to announce a new strategic affiliation with games and puzzles specialist University Games.

The English Subbuteo Association has already achieved record registrations this year with a significant amount of interest showing in the game of Subbuteo during lockdown. The affiliation with University Games formulates the foundation for supporting the continued growth within the voluntary and commercial world of both organisations.

Justin Finch, Chairman, English Subbuteo Association comments “Our key focus as a voluntary organisation is to embrace all formats of Subbuteo which includes supporting new and old collectors, organisers, enthusiasts and casual / competitive players. Our strategic alliance with University Games provides us with an opportunity to attract new members and a platform for showcasing the beautiful game on a much wider scale”

Gemma Lewington, Marketing Director, University Games comments “2020 saw Subbuteo TV advertised for the first time in the UK in over a decade, the TV campaign has highlighted to Subbuteo players new or old how the game can bring all ages together. University Games have bold plans for the brand and hope to get the game into as many households as possible for Christmas 2021 and we hope connecting with collectors will ensure we capture all our potential markets.’

University Games boasts a comprehensive portfolio of innovative products to cater for the whole family, from preschool through to adult. Ever-popular lines include Subbuteo, Smart Ass, Sort it Out, Kersplatt, What’s Up and Don’t Say It, as well as Football Stadium and Harry Potter 3D puzzles.

The English Subbuteo Association is the No1 Resource for access to Subbuteo Tournaments, Subbuteo Clubs, Match Videos, Subbuteo Equipment, Playing Rules and the latest Subbuteo Table Soccer News from around the World. The association dates to the 1960s and has developed dramatically since the early days of Subbuteo Flats, Lightweight and Heavyweight figures. Whether you are an enthusiast, collector or a competitive Subbuteo player, the ESA website will provide you with all the information you need about the popular table soccer game today.

For further information about The English Subbuteo Association, Subbuteo, and University Games, please visit:

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